The California Consumer Privacy Act (CCPA) is a data privacy law designed to protect the personal information of California residents. This landmark CCPA legislation grants consumers more control over how businesses collect, share, and sell their personal data, promoting CCPA compliance across the digital landscape.

CCPA Consumer Rights: Key Protections for Individuals

The law grants individuals a series of rights, commonly referred to as CCPA consumer rights, that help them manage their personal data. These include:

• Right to Know: Consumers may make requests for data on the personal information a business collects, sells, or discloses.
• Right to Delete: Consumers may make requests for deletion of their personal information.
• Right to Opt-Out: Consumers are allowed to exercise CCPA opt-out rights, refusing the sale or sharing of their personal data.
• Right to Non-Discrimination: Companies are not allowed to deny services or offer different prices based on a consumer’s privacy setting.

Who Must Comply with CCPA?

CCPA applies to for-profit businesses that meet at least one of the following criteria:

• Annual gross revenue exceeds $25 million
• Buys, sells, or shares personal data of 100,000+ California residents or households
• Derives 50% or more of annual revenue from selling consumer data

Personal Information Under CCPA: What’s Included?

The CCPA data privacy law takes a broad view of personal information. Businesses must identify and manage the following types of data:

• Names, addresses, email addresses<.li>
• IP addresses and online identifiers
• Geolocation data
• Browsing and search history
• Biometric data
• Employment and educational details

Understanding what counts as personal information under CCPA helps ensure that your organization stays compliant with the law’s requirements.

CCPA regulates for-profit companies that have certain characteristics, including grossing over a certain level of revenue or dealing with huge amounts of consumer data. Companies need to have clear privacy notices, provide an opt-out feature, and implement security practices to safeguard personal information.