What is Google Consent Mode?
Google Consent Mode provides a solution for advertisers to fill measurement gaps while maintaining user privacy. It uses designated tags to adjust the behavior of Google products based on user consent preferences, refining conversion tracking. This option is particularly advantageous for advertisers facing stringent regulations, as it yields better data and drives more impactful campaigns.
Google Consent Mode v2 applies to the following products deployed using either the global site tag (gtag.js) or Google Tag Manager (GTM):
- Google Ads
- Floodlight
- Google Analytics
- Conversion Linker
How does Mandatly CMP help with Google Consent Mode implementation?
Consent mode lets us communicate the users’ cookie identifier consent status to Google. Google Tags adjust their behavior and respect users’ choices accordingly.
Consent mode receives your users’ consent choices from the Mandatly cookie banner integrated on your website or widget and dynamically adapts the behavior of Analytics, Ads, and third-party tags that create or read cookies.